Born and raised in Minnesota by surprisingly low-maintenance parents, beauty writer and lifestyle editor Elizabeth Dehn (aka Bets) spent her awkward years buying Mood lipstick and whipping up DIY face masks before founding Beauty Bets in 2009 as a way to share candid product reviews and real beauty advice for smart women everywhere. When she’s not test-driving the latest beauty treatment (bee venom facial, anyone?) or serving as the beauty editor for Mpls. St. Paul Magazine and ClementineDaily.com, shes working on this amazing app, full of top notch beauty tricks, tips, trends and how-tos.